Advanced programs for sport business professionals.
0 programsOfficial master's programs with academic recognition.
1 programFlexible postgraduate training online.
0 programsFocused online programs by area of expertise.
7 programsShort courses for specific professional skills.
0 programsUndergraduate education for future sport industry leaders.
0 programsExecutive learning for senior professionals.
11 programsFlexible online learning from anywhere, with expert support.
2 programsFace-to-face learning with networking and industry contact.
1 programOnline flexibility combined with scheduled on-campus sessions.
Our admissions team can help you find the program that fits your goals, background and availability.
Tailored learning solutions for clubs, federations, brands and sports organizations that need to develop leadership, management and commercial capabilities.
Empower your organization's talent with training programs designed for the professional sports sector.
Talk to our team
Johan Cruyff Institute’s Blended Master is very well organized to make everything compatible. It has allowed me not only to follow the classes while competing in another part of the world, but also to get good grades. Competition and travel are no excuse for not taking a master’s degree. It’s a perfect program.
Alumnus of the Master in Sports Business and Marketing
I would definitely recommend studying at Johan Cruyff Institute to anyone looking to start a career in the sports industry. Opportunities like this are rare, you gain exposure to all levels of the sector, from innovation and marketing to sponsorship and governance.
Alumnus of the Master in Football Business in partnership with FC Barcelona
Completing this program helped me understand topics like fan engagement, digital marketing, and e-sports on a deeper level, which enhances what I can offer my students.
Alumnus of the Master in Sport Business
The Master provides an excellent overview of the business aspects within the sports industry. Tailored to the sector or interests of the students, the teachers present cases and examples related to the specific industry or sport that resonates with the majority of the students. Additionally, the program offers outstanding networking opportunities, fostering the development of lifelong friendships.
Alumnus of the Master in Sports Business and Marketing
Johan Cruyff
Founder of Johan Cruyff Institute
Discover our pedagogical modelNews, insights and stories from the sports business community.
Johan Cruyff Institute
Latest news and trends in the sports business world. Keep updated!
Subscribe to our newsletter